Hill City by GAP, Lunya, BN3TH and ReST® Adopt Noble Biomaterial’s XT2® and Circuitex® Technologies

Top brands are forming strategic partnership with Noble to meet consumer demands News provided by Noble Biomaterials, Inc. Feb 04, 2019, 11:20 ET SCRANTON, Pa., Feb. 4, 2019 /PRNewswire/ — As the consumer trend of demanding premium-quality apparel for multi-use is on the rise, more brands are partnering with Noble Biomaterials, a global leader in odor elimination and smart fabric solutions, to develop products with Noble’s platform of inherent fiber technologies – allowing them to stay current in the ever-evolving apparel industry. Hill City by GAP, Inc. a new men’s active-apparel line of versatile, high-performance pieces, uses Noble’s XT2® Anti-Odor Technology so guys can wear the same shirt for a workout and then go meet up with friends without offending anyone in the room. Lunya, a modern-luxury sleepwear brand, has adopted XT2® into its collection to help women sleep better at night. BN3TH features XT2® NO STINK Technology in its PRO XT2® Base Layer, a full-length tight that keeps you feeling fresh all day long. XT2® uses the properties of silver ions to kill odor before it starts. Unlike topical finishes or treatments, the silver is inherent in the fiber providing a permanent anti-odor solution. Metallic silver is not released so it will not wash out or wear off – lasting the life of the product. “Consumers today want to buy technical garments that are functional while making them look and feel good,” said Karin Mueller, Noble Biomaterials Global SVP Marketing. “They don’t want to compromise performance or fashion, and they want the ease and confidence of knowing one top can confidently carry them through their day. After a sweaty...

Crew from The Doctors “Scrubs In” With X-STATIC®

The Doctors, the popular health and wellness talk show, recently decked out their entire staff and crew in SilverCare® Plus Antimicrobial Scrubs Powered by X-STATIC®! Check out the on-set photo. Wednesdays are hectic around the studio and nursing scrubs powered by X-STATIC® provide a combined level of style, comfort and performance unmatched by any other technology. Their natural odor-fighting and bacteria reduction capabilities help nurses around the world stay fresh during long shifts and keep the fabrics surrounding their patients and families safe. Special thanks to The Doctors for helping us raise awareness for the potential risks associated with spreading bacteria via soft surfaces in healthcare. Want your own pair of SilverCare® Plus Antimicrobial Scrubs? Order them here...