Company

IONIC+ Antimicrobial Advantage by Noble
Circuite

Like all good technology companies, Noble Biomaterials was born out of a need, out of a void in the market. While silver had been used for preservation and healthcare for thousands of years, its powerful antimicrobial effects were not being used for consumer apparel. Two like-minded entrepreneurs decided to change that. Joel Furey and Bill McNally founded Noble in 1997 as an intelligent materials company focused on selling silver fiber technology for its antimicrobial properties. After spending two years developing the technology and conducting clinical testing for use in medical devices, the first commercial success came in the form of a product application they themselves needed: a no-stink antimicrobial sock liner for hiking and skiing. It ended up winning a Backpacker Magazine Editor’s Choice Award and the Noble’s technology—and the company—took off.

Joel Furey, Noble Biomaterials co-founder.

Over two decades, Noble has grown from a company with one humble product to a multinational life-sustaining business. Noble’s designation as an essential sole-source technology supplier to the US Military and healthcare industry reflects the mission-critical nature of its materials — and the irreplaceability of its technology in the field.

Noble is registered as a medical device manufacturing facility by the US FDA, has numerous 510(k) medical device clearances, and is a manufacturer of several EPA-approved antimicrobial products. Noble’s products are used in hospitals, burn care centers, military installations, and US embassies throughout our country and around the world. Companies and organizations including lululemon, FIGS, Mack Weldon, Lockheed Martin, Boeing, NASA, ZOLL Medical, and US Special Operations Command rely on Noble’s platforms for mission-critical applications.

The anti-odor business that the company was originally founded on is thriving as well. Between brands like lululemon, Athleta, Anta, Mack Weldon and others, consumers have bought tens of millions of products with Noble’s antimicrobial technology. Recent events have educated people everywhere on fabric hygiene and now consumers are demanding products that offer another layer of protection.

With over two decades of innovation, proprietary U.S. manufacturing, a robust IP portfolio, and deep regulatory expertise, Noble operates at the intersection of material science and real-world performance — partnering with blue-chip customers to develop, scale, and commercialize advanced material solutions that protect, heal, and improve lives.

Senior Leadership Team

JEFF KEANE, CHIEF EXECUTIVE OFFICER

Mr. Keane has served as Chief Executive Officer of Noble Biomaterials since 2005, bringing more than 35 years of management experience building brands and profitably growing companies across consumer products, specialty materials, and technology sectors. Prior to joining Noble, Mr. Keane held senior executive positions at leading consumer and specialty companies. He served as Chief Marketing Officer at Schieffelin & Somerset, a joint venture between LVMH and Diageo, where he led brand strategy for a premium spirits portfolio. Before that, he was Chief Operating Officer of Minami International and President of International Operations at Playtex Products. Earlier in his career, Mr. Keane held brand management positions at General Mills and ConAgra/National Foods. Under Mr. Keane’s leadership, Noble has transformed from an early-stage silver fiber company into a diversified advanced materials platform serving mission-critical applications across consumer, defense, healthcare, and industrial end markets. Mr. Keane holds a Bachelor of Arts in Economics from Clark University and a Master of Business Administration from the Goizueta Business School at Emory University.

JOEL FUREY, FOUNDER & CHIEF COMMERCIAL OFFICER

Mr. Furey co-founded Noble Biomaterials in 1997 and has served as Chief Commercial Officer since inception, overseeing all commercial operations including sales, marketing, business development, and strategic partnerships across Noble’s Consumer, Defense, and Healthcare verticals. Mr. Furey brings nearly 30 years of commercial and operational leadership in high-growth start-up and early-stage organizations. Prior to founding Noble, he served as Principal at Pathways International, an export management company; Toy Vision, a start-up toy manufacturing company; and Pelican Bay Ltd., a gift food manufacturing specialist. Mr. Furey identified the market opportunity to commercialize silver’s antimicrobial properties for consumer and industrial textile applications, and together with co-founder Bill McNally, developed Noble’s foundational silver fiber technology platform. Under his commercial leadership, Noble has grown from its first product — an antimicrobial sock liner that won a Backpacker Magazine Editor’s Choice Award — into a global advanced materials company supplying mission-critical products to blue-chip customers including lululemon, 3M, Lockheed Martin, and the U.S. Military. Mr. Furey has been the primary architect of Noble’s flagship brand portfolio, including Ionic+®, Circuitex®, and X-Static®. Mr. Furey holds a Bachelor of Arts in Economics from Williams College.

TOM BROSS, CHIEF FINANCIAL OFFICER

Mr. Bross has served as Chief Financial Officer of Noble Biomaterials since 2014, overseeing all financial planning and analysis, accounting, treasury, and corporate finance functions. He brings more than 20 years of corporate finance, accounting, operations, and strategy consulting experience spanning Fortune 500 companies and early-stage technology startups. Prior to joining Noble, Mr. Bross held strategic planning and management consulting roles at Thomson Reuters, where he supported corporate development and financial strategy initiatives. Before Thomson Reuters, he served in consulting roles at KPMG, advising clients on operational improvement and strategic planning. Mr. Bross began his career in finance at The Boeing Company, where he gained experience in financial analysis and operations. At Noble, Mr. Bross has been instrumental in building the company’s financial infrastructure to support its growth from an early-stage technology company into a scaled advanced materials platform. He leads the company’s financial modeling, budgeting, and forecasting processes, and plays a key role in strategic planning and capital allocation. Mr. Bross holds a Bachelor of Science in Finance from King’s College and a Master of Business Administration from Villanova University.

STEVE MATTHEWS, EVP MANUFACTURING & OPERATIONS

Mr. Matthews serves as Executive Vice President of Manufacturing & Operations at Noble Biomaterials, where he oversees all manufacturing, supply chain, quality, and operational excellence functions. He brings more than 30 years of experience in operations and supply chain management, with deep expertise in accelerating transformation using Agile, Lean, and Six Sigma methodologies. Prior to joining Noble, Mr. Matthews was Executive Vice President of Operations at Hawkins, Inc., a chemical manufacturer and distributor, where he led a multi-site manufacturing network. Before Hawkins, he served as Regional General Manager in the Paperboard Converting Division of Newark Recycled Paperboard Solutions. Mr. Matthews spent a total of 15 years during two separate tenures at General Electric, holding engineering, Six Sigma, supply chain, and plant leadership positions across GE’s Plastics, Aircraft Engines, Lighting, and Water divisions. From 2005 to 2008, he served as Corporate Global Supply Chain Engagement Leader at Ingersoll Rand. At Noble, Mr. Matthews has applied his operational excellence background to drive continuous improvement across the company’s manufacturing footprint, supporting Noble’s ability to scale production of its proprietary technologies for demanding applications in defense, healthcare, and consumer markets. Mr. Matthews holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration in Organizational Behavior from the Weatherhead School of Management at Case Western Reserve University.

Allon Cohne, Chief Marketing Officer

Mr. Cohne serves as Chief Marketing Officer of Noble Biomaterials, leading global brand strategy, marketing, and communications across Noble’s Ionic+® and Circuitex® technology platforms. Mr. Cohne brings more than 20 years of experience in marketing, sales, and business development, with deep expertise in ingredient and component branding for performance materials companies. Prior to joining Noble, he served as Chief Marketing Officer at Vibram Corporation, where he launched Vibram Arctic Grip and drove continued growth of the Vibram Fivefingers product line. Before Vibram, Mr. Cohne served as Global Marketing Director at Polartec, where he launched Polartec NeoShell and led a global brand relaunch in 2009. Earlier in his career, he held marketing leadership roles at Vail Resorts and Pennzoil/Quaker State. At Noble, Mr. Cohne leads the company’s global brand architecture and marketing strategy, positioning Ionic+® and Circuitex® as the ingredient platforms of choice for leading brands across consumer, defense, and healthcare markets.


Locations

Noble Biomaterials is a global company with a presence in four continents. For more information, click here.


R & D

Noble’s technologies are highly sought after by leading global innovators that rely on the highest quality components to deliver game-changing product performance.

At the heart of the Noble Biomaterials’ Research and Development is the commitment to developing innovative technologies that exceed expectations of our customers and the end users of these products.

Noble Biomaterials has invested significant capital in its state-of-the-art production assets to develop world-class R&D and application development capabilities, supported by a dedicated and talented group of scientists.


Regulatory

Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier of medical components to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming.

While our materials are registered and conforming, the brand making the finished product is responsible for following local regulatory guidelines in marketing and advertising. Every country has different regulatory laws that we encourage our partners to follow when incorporating our materials into their products.

Noble Biomaterials has a full-time director to help provide assistance on how to work within the guidance provided by your local regulatory body. For more information on our Regulatory department, please email Terry Walmsley, Director of Regulatory Affairs & Sustainability.


Technical Service and Customer Support

Customer satisfaction is our top priority. Noble Biomaterials is committed to strengthening our customer relationships and being a force behind our customers’ success. We offer comprehensive technical assistance to our customers and we pride ourselves on always being available to provide the data and information that customers need to succeed.

Send an email to our Technical Support Team:
[email protected]

Send an email to Customer Support Team:
[email protected]

Press

For press and media inquiries please contact:

Tyler Stephenson
Backbone Media
[email protected]
970.456.1086 ext 1263