Noble Biomaterials and ANTA Sports Form Strategic Alliance

    Noble Biomaterials and ANTA Sports Form Strategic Alliance Partnership Brings Noble’s Premier XT2® Anti-Odor Technology to ANTA’s Performance Products August 3, 2016; Scranton, PA – Noble Biomaterials, Inc., a global leader in antimicrobial and conductivity solutions for soft surface applications, announces it has established a strategic alliance with a wholly owned subsidiary of ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020. HK), which is one of China’s largest sportswear companies based in Fujian.   The partnership will bring together Noble’s XT2® odor management technology with ANTA Sports’ performance products for the ANTA, FILA and other brands agreed upon under the terms of the alliance. Noble and ANTA Sports have created innovative new fabrics powered by XT2®, designed to eliminate odor in fitness, sport and lifestyle products The product line will launch in fall 2016, with a full launch campaign scheduled for 2017 when details on the collection and technology will be announced. ANTA Sports products with XT2® Technology will be sold in over 9,000 stores and online channels across China.   “ANTA Sports and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, CEO, Noble Biomaterials. “We are thrilled with the ANTA Sports partnership and look forward to working together to develop performance products that allow people to reach their potential.   “As a leading Chinese sportswear company, ANTA Sports emphasizes establishing high-level partnerships with advanced material technology makers like Noble,” said Roger Wang, CText FTI, Ph.D, Director of Innovation, ANTA Sports. “We strongly believe the partnership for the use of XT2® will greatly benefit ANTA Sports and Noble, and leverage...